Jaguar's Bold Leap Towards an All-Electric Future
Jaguar, the iconic British car manufacturer, is undergoing a significant transformation as it pivots towards an all-electric future. The company has unveiled a new branding strategy, introducing a reimagined logo that reflects its commitment to modernism and sustainability. This new logo features a blend of upper and lowercase letters, spelling out “JaGUar”, aimed at resonating more closely with traditional British pronunciation.
As part of its transformation, Jaguar has halted new car sales in the UK, marking the end of an era for conventional fuel-powered models. The only car remaining available for purchase is a certified pre-owned vehicle. This strategic shift is part of Jaguar’s broader “Reimagine” strategy, targeting a transition to an ultra-luxury electric car brand by 2025. The first electric model, a four-door grand tourer, is scheduled for launch in 2026.
The new branding includes fresh marketing slogans, such as “delete ordinary” and “live vivid”, aligning with Jaguar’s vision of returning to the unique values established by its founder, Sir William Lyons. The company plans to reveal more about its new direction during Miami Art Week on December 2, where a concept car showcasing the new design language will be unveiled.
Jaguar’s Managing Director, Rawdon Glover, acknowledged the challenges of evolving into a purely electric brand but emphasised the importance of this transformation for the company’s future. The upcoming electrical line-up is designed not only to compete with existing luxury brands but also to capture a new audience looking for high-end electric vehicles.
In a related feature, a rare 1967 Jaguar Mark X owned by Madonna is being auctioned in Weybridge, Surrey, further highlighting the brand’s enduring appeal.
Overall, Jaguar’s ambitious plans signal a pivotal moment in the automotive industry, as it aims to redefine its image while embracing electric mobility and modern aesthetics.
Jaguar unveils new logo and branding ahead of electric-only future
The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.
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Jaguar is now JaGUar
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Jaguar, a British Car Brand, Has Stopped Selling New Cars in the UK
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