Emma Grede Returns to Dragons' Den as Guest Dragon
Emma Grede, the British business mogul and co-founder of high-profile fashion brands such as Good American and Skims, is set to return as a guest Dragon on the BBC’s Dragons’ Den. The 41-year-old entrepreneur, born and raised in East London, has built an impressive career in the fashion industry, amassing a net worth of $360 million (£282 million). Grede’s ventures include co-founding Good American with Khloé Kardashian in 2016, a denim brand celebrated for its size inclusivity and body-positive campaigns, which now rivals major players like Levi’s. She is also a founding partner of Skims, Kim Kardashian’s shapewear label, which has grown into a billion-dollar enterprise since its launch in 2019.
Grede’s entrepreneurial journey began at a young age, starting a paper route at 12 to save for fashion magazines. By 26, she had founded ITB Worldwide, a fashion and entertainment marketing agency. Her career took a significant turn in 2015 when she met Kris Jenner at Paris Fashion Week, leading to the creation of Good American. Beyond her work with the Kardashian-Jenner family, Grede co-founded Safely, a plant-based cleaning and self-care brand, during the pandemic. She is also a founding investor in Kylie Jenner’s fashion line, Khy.
As a guest on Dragons’ Den, Grede will evaluate pitches from aspiring entrepreneurs, looking for passion, perseverance, and a deep understanding of their business. She has previously expressed her admiration for the show’s ability to level the playing field for ambitious individuals. Grede, who now resides in Bel Air, Los Angeles, with her husband Jens Grede and their four children, continues to champion diversity and inclusivity through her work, including her role as chairwoman of The Fifteen Percent Pledge, a non-profit advocating for Black-owned businesses.
Who is Emma Grede? Meet this week’s Dragons’ Den guest star
The businesswoman co-founded Good American and Skims
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Dragons' Den guest Dragon Emma Grede's net worth, husband, and famous friends
Dragons' Den will welcome guest Dragon in the form of entrepreneur and fashion designer Emma Grede. But who is she and what is her net worth?
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Two young entrepreneurs impress Emma Grede
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The dragons also try out some American-inspired BBQ sauces and seasonings
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Kristin Juszczyk teams up with Emma Grede to launch apparel brand
Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has part
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