Mixed Reactions to John Lewis's 'The Gifting Hour' Christmas Advert
The newly released John Lewis Christmas advert, 'The Gifting Hour,' has ignited a mixed response from audiences as it diverges from the brand's traditional tear-jerker style. Debuted on 14 November 2024, the advert features the flagship Oxford Street store for the first time and narrates a story of nostalgia and family connection, through a woman named Sally embarking on a reminiscent quest for the perfect gift for her sister. While some appreciate its focus on familial bonds, others find its straightforward shopping theme lacking in emotional depth. This advert is pivotal during the crucial Christmas trading period, highlighting the tension between nostalgic marketing and retail economics.