Diageo Considers Selling Iconic Guinness Brand Amid Portfolio Review
Diageo is reportedly considering the sale or spin-off of its Guinness brand, valued at over £8 billion, as part of a portfolio review under CEO Debra Crew. The company is also evaluating its stake in LVMH’s Moët Hennessy division. Guinness has seen strong sales growth, especially among younger consumers, despite Diageo's broader struggles.