Electric Vehicles

Jaguar has launched a significant rebranding initiative, unveiling a new logo as it prepares to transition to a fully electric vehicle lineup. The luxury car maker, owned by Tata Motors, plans to release three electric models by 2026 from UK-based manufacturing sites. The reimagined logo, 'JaGUar,' and new marketing strategies aim to reconnect with the brand’s heritage while appealing to modern consumers. Despite criticism for its current promotional approach, which lacks actual vehicles, Jaguar maintains its focus on redefining its identity in the luxury automotive market.

Jaguar, a quintessential British car manufacturer, is embarking on a transformative journey towards an all-electric future, encapsulated by a rebranding strategy unveiled recently. This includes the introduction of a modernised logo, new marketing slogans, and the phased cessation of traditional car sales in the UK, as part of their long-term 'Reimagine' strategy aimed at establishing Jaguar as an ultra-luxury electric vehicle brand by 2025. The first electric model is anticipated in 2026. Additionally, the brand's ongoing legacy is highlighted by the upcoming auction of a classic 1967 Jaguar owned by Madonna.