Electric Vehicles

Kraken's AI Technology Revolutionises Energy Management

Amir Orad, CEO of Kraken, discusses how AI-driven technology is transforming the energy sector by optimising grid management, reducing emissions, and promoting renewable energy adoption through advanced solutions and customer incentives.

Older Drivers Face Steep Car Tax Increases from 2025

From April 2025, drivers of older vehicles, including elderly motorists, will face significant increases in Vehicle Excise Duty (VED) as part of government changes aimed at encouraging the switch to electric vehicles. The new rules will particularly affect vehicles registered between 2001 and 2017, with rates rising in line with the Retail Price Index.

Jaguar Unveils New Logo in Bold Rebranding for Electric Future

Jaguar has launched a significant rebranding initiative, unveiling a new logo as it prepares to transition to a fully electric vehicle lineup. The luxury car maker, owned by Tata Motors, plans to release three electric models by 2026 from UK-based manufacturing sites. The reimagined logo, 'JaGUar,' and new marketing strategies aim to reconnect with the brand’s heritage while appealing to modern consumers. Despite criticism for its current promotional approach, which lacks actual vehicles, Jaguar maintains its focus on redefining its identity in the luxury automotive market.

Jaguar's Bold Leap Towards an All-Electric Future

Jaguar, a quintessential British car manufacturer, is embarking on a transformative journey towards an all-electric future, encapsulated by a rebranding strategy unveiled recently. This includes the introduction of a modernised logo, new marketing slogans, and the phased cessation of traditional car sales in the UK, as part of their long-term 'Reimagine' strategy aimed at establishing Jaguar as an ultra-luxury electric vehicle brand by 2025. The first electric model is anticipated in 2026. Additionally, the brand's ongoing legacy is highlighted by the upcoming auction of a classic 1967 Jaguar owned by Madonna.