Jaguar Unveils New Logo in Bold Rebranding for Electric Future
Jaguar has launched a significant rebranding initiative, unveiling a new logo as it prepares to transition to a fully electric vehicle lineup. The luxury car maker, owned by Tata Motors, plans to release three electric models by 2026 from UK-based manufacturing sites. The reimagined logo, 'JaGUar,' and new marketing strategies aim to reconnect with the brand’s heritage while appealing to modern consumers. Despite criticism for its current promotional approach, which lacks actual vehicles, Jaguar maintains its focus on redefining its identity in the luxury automotive market.