Jaguar's Bold Leap Towards an All-Electric Future
Jaguar, a quintessential British car manufacturer, is embarking on a transformative journey towards an all-electric future, encapsulated by a rebranding strategy unveiled recently. This includes the introduction of a modernised logo, new marketing slogans, and the phased cessation of traditional car sales in the UK, as part of their long-term 'Reimagine' strategy aimed at establishing Jaguar as an ultra-luxury electric vehicle brand by 2025. The first electric model is anticipated in 2026. Additionally, the brand's ongoing legacy is highlighted by the upcoming auction of a classic 1967 Jaguar owned by Madonna.