NOW TV 2025年重大更新：全新設計與功能提升用戶體驗
NOW TV 將於 2025 年 2 月 18 日進行重大更新，推出全新設計及功能，旨在提升用戶體驗。此次更新將由母公司 NBCUniversal 開發的新平台支持，該平台亦被美國串流服務 Peacock 及歐洲的 SkyShowtime 使用。更新後，NOW TV 的用戶界面將煥然一新，新增「Top 10」排行榜功能，幫助用戶更快找到熱門節目和電影。此外，搜尋功能亦將大幅提升，以應對更多內容的加入。
更新將分階段進行，首先於英國和愛爾蘭推出，隨後逐步擴展至意大利和德國。NOW TV 亦將推出專屬兒童頻道，提供超過 10,000 集獲獎兒童節目，並首次為 NOW Sports 會員提供精選的 SkySports+ 賽事串流，方便用戶觀看如邁阿密網球公開賽等活動。
NOW TV 的母公司 Sky TV 表示，此次更新將帶來「最新技術和創新」，並承諾持續提升用戶體驗。NOW TV 提供無合約的靈活觀看選擇，用戶可根據需求選擇體育、電影或娛樂套餐。
此外，香港的 NOW TV 亦擴展至澳門市場，為銀河澳門度假村內的七間酒店提供娛樂內容，包括 HBO、夢工廠及 NOW 中文劇集頻道等 16 個頻道。此舉標誌著 NOW TV 進軍澳門市場的重要一步，並計劃進一步提升在澳門五星級酒店的市場滲透率。
Major shake-up to NOW TV will bring refreshed look and new features to streaming service this month
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