Amazon's New Mobile Platform 'Amazon Haul' Targets Budget Shoppers
Amazon has officially launched a new mobile-only shopping platform called “Amazon Haul,” aimed at budget-conscious consumers. This initiative features a wide range of products priced at $20 or less, with most items available for under $10. The beta launch is exclusively accessible through the Amazon Shopping app or its mobile website.
This new storefront is seen as a direct response to the rising competition from discount retailers like Temu and Shein, which have gained popularity for their ultra-low prices and extensive product selections. Amazon Haul offers various categories including fashion, home goods, electronics, and more, with some products priced as low as $1.
To attract shoppers, Amazon Haul employs a visually appealing layout reminiscent of its competitors, utilizing vibrant colors and emojis to highlight time-sensitive deals, thereby encouraging larger purchases. Customers can benefit from additional savings—5% off orders over $50 and 10% off orders over $75. Free shipping is available on orders of $25 or more, with standard shipping times ranging from one to two weeks.
In terms of customer confidence, Amazon assures that all products are screened to ensure they are “safe, authentic, and compliant with applicable regulations.” Moreover, customers enjoy a hassle-free return policy, allowing free returns for items priced over $3 within 15 days of delivery. With over 8,000 drop-off locations available for returns, convenience is a priority.
Amazon’s push into this budget-friendly sector reflects a broader strategy to engage consumers looking for affordable options, as the company adapts to the evolving landscape of online retail dominated by low-cost, fast-fashion competitors. The move also marks an effort to expand its market share and drive traffic amidst the competition, following reports of declining user growth compared to platforms like Shein and Temu.
Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10
U.S. beta launches today in the Amazon Shopping app, featuring fashion, home, lifestyle, electronics, and other products, all backed by Amazon’s A-to-
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