The Macy's Thanksgiving Day Parade; A 98-Year-Old Tradition Continues to Shine
The Macy’s Thanksgiving Day Parade, a cherished American tradition, will be celebrating its 98th year on November 28, 2024. The event is expected to attract more than 3 million live spectators in New York City, with nearly 30 million viewers tuning in from home. The parade begins at 8:30 a.m. ET and will air live on NBC and Peacock, featuring a mix of high-energy performances and spectacular floats.
This year’s parade promises to be bigger and better, showcasing 17 giant character balloons, including new entries such as Minnie Mouse, Spider-Man, and characters from “Gabby’s Dollhouse,” “Dragon Ball,” and “Paw Patrol.” There will also be six new floats, including displays from Disney Cruise Line and Haribo, along with a special float celebrating the Bronx Zoo’s 125th anniversary.
Performers set to take the stage include award-winning artists like Jennifer Hudson, Kylie Minogue, and Billy Porter, alongside talents such as Idina Menzel, Ariana Madix, and T-Pain. The Radio City Rockettes will also make their traditional appearance. The parade will be hosted by Savannah Guthrie, Hoda Kotb, and Al Roker, ensuring a festive atmosphere for viewers at home.
Television ratings for the parade have soared in recent years, making it the most-watched entertainment program in the U.S., surpassing events like the Oscars and the World Series. The nostalgic spectacle is rooted in tradition, drawing generations of families together to celebrate the onset of the holiday season.
In addition to its entertainment value, the parade is engaging for advertisers, with ad rates rising as its popularity grows. NBC is in negotiations with Macy’s for new broadcast rights, reflecting the event’s rising status as a cultural touchstone.
This year, the parade will also feature a Spanish-language simulcast on Telemundo, expanding its reach. Viewers can expect a joyful, music-filled morning that continues to unite Americans through shared tradition and celebration.
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