Don Julio and Popeyes Tease Cryptic Collaboration for 2025

Don Julio Tequila and Popeyes have sparked intrigue with a cryptic collaboration announcement, set to debut on January 31, 2025. The partnership, teased via a social media video, features a DJ spinning records alongside bottles of Don Julio reposado tequila and Popeyes takeout boxes. The caption, “The kitchen is heating up for the big game. Party starts 1.31.25,” hints at a potential tie-in with Super Bowl LIX, scheduled for February 9, 2025, in New Orleans—Popeyes’ birthplace.

While details remain scarce, speculation abounds. Social media reactions range from excitement to confusion, with users humorously pondering whether the collaboration will yield chicken-flavored tequila, tequila-infused fried chicken, or even a spiked version of Popeyes’ iconic lemonade. The teaser has left fans eagerly awaiting further information, particularly regarding which store locations will participate.

The collaboration marks an unexpected yet intriguing fusion of two beloved brands, blending Don Julio’s premium tequila with Popeyes’ signature fried chicken. Whether this partnership will result in a new product, a limited-time menu item, or a high-profile marketing campaign remains to be seen. For now, enthusiasts can only speculate and prepare for the big reveal on January 31.

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Popeyes cooking up collaboration with tequila brand Don Julio. What's going on?

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