Fox Sports' New Scorebug and Nike's Women's Sports Tribute Highlight Super Bowl LIX
Fox Sports unveiled a new scorebug during Super Bowl LIX, which featured the Philadelphia Eagles’ 40-22 victory over the Kansas City Chiefs. The scorebug, a graphic displaying the score and game information at the bottom of the screen, was met with widespread criticism from viewers. Many described it as overly large, distracting, and minimalist, comparing it to graphics used in local high school broadcasts. Social media reactions were overwhelmingly negative, with comments ranging from calling it “comically bad” to suggesting it was designed by someone with minimal experience. Despite the backlash, Fox Sports is expected to use the scorebug throughout the upcoming NFL regular season unless changes are made based on feedback.
In other news, Nike made a significant statement during the Super Bowl by releasing a commercial centered on women’s sports icons. The ad, titled “So Win,” featured prominent athletes such as Caitlin Clark, Sabrina Ionescu, Jordan Chiles, Sha’Carri Richardson, A’ja Wilson, and U.S. Soccer’s Sophia Wilson. Narrated by Grammy Award-winning artist Doechii, the commercial highlighted the growing popularity and influence of women’s sports. Nike’s move reflects a broader trend of increased investment and recognition in women’s athletics, which has seen a surge in viewership and engagement in recent years. The ad aired during the game, marking Nike’s return to Super Bowl commercials since 1998.
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Fox Sports' score graphic is going to take some getting used to.
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CBSSports.com and SportsLine break down Super Bowl LIX
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