Kanye West Sparks Outrage with Super Bowl Ad Featuring Swastika T-Shirt
Kanye West, now known as Ye, sparked widespread outrage after airing a Super Bowl ad directing viewers to his Yeezy merchandise website, which featured only one item for sale: a $20 T-shirt emblazoned with a swastika. The ad, which aired on local Fox stations in Los Angeles and other markets, showed West in a dentist’s chair, claiming he spent all his money on new teeth and had to shoot the commercial on his iPhone. The website, initially displaying a range of clothing and music products, was updated shortly after the ad aired to showcase the controversial swastika shirt labeled “HH-01,” which the Anti-Defamation League (ADL) interpreted as code for “Heil Hitler.”
The ADL condemned the move, calling it definitive proof of West’s antisemitism. The organization emphasized that the swastika, a symbol adopted by Hitler and the Nazis, continues to instill fear and hatred. West’s recent social media activity, including posts praising Adolf Hitler and declaring himself a Nazi, further fueled the backlash. Despite attempts by his inner circle, including his wife Bianca Censori, to dissuade him, West proceeded with the sale, describing the shirt as his “greatest performance art piece.”
The ad, which cost hundreds of thousands of dollars, was approved for airing because it did not contain explicit content. However, the swift change to the website after the ad aired caught media buyers and station executives off guard. Shopify, the platform hosting the Yeezy store, faced criticism for allowing the sale of the shirt, with crisis PR experts calling it a “colossal PR mistake.” The incident has reignited debates about the responsibility of platforms to curb hate speech and extremist content.
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