Matthew McConaughey Stars in Super Bowl 2025 Uber Eats Ad and Premieres New Film at SXSW
Matthew McConaughey, the Oscar-winning actor and Texas native, is making headlines for his involvement in a star-studded Uber Eats commercial for Super Bowl 2025. The ad, which premiered on February 4, 2025, features McConaughey alongside a lineup of celebrities, including Kevin Bacon, Greta Gerwig, Martha Stewart, Charli XCX, and Sean Evans. In the commercial, McConaughey humorously proposes a conspiracy theory that football was invented to sell food. The ad opens with McConaughey holding a chicken wing and an Uber Eats bag, as he explains his theory, reenacting key moments in football history with the help of his co-stars. The commercial concludes with a playful interruption by Greta Gerwig, who dismisses the theory, followed by a voiceover promoting Uber Eats.
Meanwhile, McConaughey’s latest film, The Rivals of Amziah King, is set to premiere at the 2025 SXSW Film & TV Festival in Austin, Texas. The crime thriller, filmed in Alabama during the summer of 2023, stars McConaughey alongside Kurt Russell and newcomer Angelina LookingGlass. The movie, directed by Andrew Patterson, follows the story of Amziah King, a charismatic figure in rural Oklahoma who runs a honey-making operation while leading a bluegrass band. The film’s premiere is scheduled for March 10 and 13 at the festival, with screenings at the Paramount Theatre and ZACH Theatre. McConaughey, a University of Texas at Austin alumnus, has strong ties to the state and is known for his enthusiastic support of the Texas Longhorns.
On a lighter note, McConaughey’s wife, Camila Alves McConaughey, recently shared a family-favorite recipe for honey chicken wingettes, a game-day snack loved by the actor and their children. The simple, five-ingredient recipe includes lemon, garlic, honey, paprika, and chicken, and is baked for a healthier twist on traditional wings. Camila revealed that the dish is a hit in their household, with their sons often competing to see who can eat the most. The recipe, which takes just 10 minutes to prepare, has become a staple for the McConaughey family during sports-viewing parties.
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