Super Bowl LIX Commercials; A Star-Studded Showcase of Nostalgia and Humor

2025-03-01

Super Bowl LIX, held in New Orleans between the Kansas City Chiefs and the Philadelphia Eagles, delivered a star-studded lineup of commercials that captivated millions of viewers. With ad slots selling out by November and some 30-second spots reportedly fetching a record $8 million, the demand for Super Bowl advertising reached new heights. This year’s ads leaned heavily on nostalgia, humor, and celebrity power, offering a mix of entertainment and emotional resonance.

Among the standout commercials was Dunkin’s “The Bean Method,” featuring Jeremy Strong submerged in a giant cup of coffee to prepare for his role, alongside Ben and Casey Affleck. The ad played on Strong’s reputation for extreme method acting, delivering a humorous yet relatable moment. Another highlight was Uber Eats’ “A Century of Cravings,” which humorously suggested football was a conspiracy to make people hungry, with cameos from Kevin Bacon, Martha Stewart, and director Greta Gerwig.

Nike made a triumphant return to the Super Bowl after nearly 30 years with a powerful 60-second spot celebrating female athletes, including Caitlin Clark, A’ja Wilson, and Sha’Carri Richardson. Meanwhile, Dove’s ad, “These Legs: A Dove Big Game Film,” tackled body confidence issues among young girls, delivering a poignant message with simplicity and impact.

Celebrity-driven ads also dominated the night. Matthew McConaughey starred in a quirky spot for a delivery service, pitching a movie idea about football and food to Greta Gerwig. Meg Ryan and Billy Crystal reunited to recreate a classic scene from When Harry Met Sally, with a modern twist featuring Sydney Sweeney. Even Seal made an appearance, singing a Mountain Dew-inspired remix of his hit “Kiss from a Rose.”

The commercials also showcased a mix of absurdity and creativity. Little Caesars’ ad featured Eugene Levy’s iconic eyebrows floating away after eating their Crazy Puffs, while Pringles’ spot saw mustaches flying off faces worldwide to the tune of a classic TV theme. Angel Soft took a unique approach by encouraging viewers to take a bathroom break during their ad, humorously acknowledging the game’s intensity.

Overall, the 2025 Super Bowl commercials balanced humor, heart, and star power, offering something for everyone while reinforcing the cultural significance of the event. As brands continue to invest heavily in this advertising showcase, the creativity and impact of these ads remain a highlight of the annual spectacle.

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