The Duolingo Owl's Fictional Demise; A Marketing Stunt That Captured Hearts
The Duolingo Owl, the beloved mascot of the language-learning app Duolingo, has reportedly died, according to announcements made by the company on social media. The owl, formally known as Duo, became an internet sensation for its persistent reminders to users to complete their daily language lessons. The company revealed the news on February 11, stating that authorities are investigating the cause of death, though no further details were provided.
In a tongue-in-cheek statement, Duolingo quipped, “Tbh, he probably died waiting for you to do your lesson, but what do we know.” The company also humorously requested fans to refrain from sharing their grievances about Duo in the comments, jokingly asking for credit card numbers to sign users up for a paid Duolingo Max subscription in his memory.
The announcement is part of a brand marketing campaign, and the company has updated its app icon and social media profiles to reflect the mascot’s passing, depicting Duo with Xs over his eyes. Duolingo has a history of playful social media stunts, including an April Fool’s Day prank last year where they announced Duo was starring in a multilingual show.
While the news of Duo’s death is fictional, the company has embraced the meme culture surrounding the owl, which has evolved from a friendly reminder to a more menacing figure in internet lore. Duolingo’s global senior social media manager described the brand’s tone as “wholesome and unhinged,” reflecting the app’s mission to make language learning fun.
The company has hinted that there may be more to the story, encouraging users to keep an eye on their social channels for updates on the “shocking (and possibly absurd) truth behind his untimely demise.” For now, fans of the green owl will have to wait to see what’s next for Duo’s legacy.
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