Tom Brady's $740,000 Watch Steals the Show at Super Bowl 2025 Broadcast Debut
Tom Brady made headlines during his Super Bowl 2025 broadcasting debut by sporting a $740,000 Jacob & Co. Caviar Tourbillon watch, a luxurious timepiece that quickly became the center of attention. The former NFL quarterback, who retired after a legendary 23-season career, stepped into the Fox Sports booth in New Orleans on February 9, 2025, wearing the extravagant watch, which features 371 yellow sapphires across its case, dial, and crown. The watch, with its 47mm polished 18K yellow gold case and one-minute flying tourbillon, is a statement of precision and opulence, embodying Brady’s legacy as one of the greatest athletes in NFL history.
Brady’s choice of wristwear was not just a fashion statement but also a nod to his enduring influence in the sports world. The Jacob & Co. Caviar Tourbillon, known for its intricate craftsmanship and exclusivity, complemented his polished gray suit and added a touch of grandeur to his debut as a commentator. Benjamin Arabov, CEO of Jacob & Co., praised Brady as “the epitome of excellence,” highlighting the synergy between the watchmaker’s artistry and Brady’s iconic status.
The 2025 Super Bowl, held at the Caesars Superdome in New Orleans, marked Brady’s first appearance as a Fox Sports analyst. Despite his retirement, Brady’s presence at the event underscored his continued relevance in the NFL landscape. The game itself, featuring the Kansas City Chiefs and the Philadelphia Eagles, was overshadowed by Brady’s dazzling accessory, which went viral and became a talking point across social media and sports commentary.
Brady’s affinity for luxury watches is well-documented. In December 2024, he auctioned off a portion of his personal watch collection, including rare pieces like a 1969 Rolex Daytona Paul Newman “John Player Special,” which fetched $1.1 million. The auction, held in partnership with Sotheby’s, raised $4.6 million, further cementing Brady’s reputation as a connoisseur of high-end timepieces.
As Brady transitions from the field to the broadcast booth, his $740,000 watch serves as a reminder of his unparalleled career and his ability to captivate audiences, even in retirement. The Super Bowl 2025 not only celebrated the pinnacle of NFL competition but also showcased Brady’s enduring star power, both on and off the screen.
Tom Brady Wears $740,000 Watch as He Makes His Super Bowl Announcing Debut
Tom Brady arrived for his commentary debut at the 2025 Super Bowl in New Orleans on Sunday, Feb. 9 with a major piece of bling on his wrist.
people.com
The Best Watches From Super Bowl LIX, Including Tom Brady’s Jaw-Dropping $740,000 Tourbillon
From Serena Williams’ on-theme AP to Jalen Hurts’s ultra-complicated Patek, the big game was brimming with outrageous wristwear.
www.gq.com
Tom Brady’s Rare $740,000 Jacob & Co Watch Steals Spotlight on Fox During Super Bowl 2025
Brady worked as a broadcaster for Fox.
www.yahoo.com
Tom Brady rocking $740K watch at Super Bowl 2025 — and Dave Portnoy has jokes
Tom Brady brought the bling bling to New Orleans.
nypost.comTake a look at the $740,000 diamond-studded watch Tom Brady wore for his first Super Bowl as a commentator
Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl as a commentator on Sunda
www.businessinsider.com
Tom Brady wears blinged-out watch worth $740K at Super Bowl 2025
Brady celebrated his debut as a Super Bowl commentator with a jaw-dropping yellow sapphire timepiece.
pagesix.com
'Grotesque opulance' - Tom Brady flexes $740,000 diamond watch with 18K case
The GOAT is used to dazzling at the Super Bowl with his hands. However, this year, Tom Brady left the football to Jalen Hurts and instead lit up the C
talksport.com