Amazon's New Mobile Platform 'Amazon Haul' Targets Budget Shoppers
Amazon has introduced Amazon Haul, a mobile-only shopping platform targeting budget-conscious consumers with products priced at $20 or less. This move aims to challenge discount retail competitors like Temu and Shein. Accessible via the Amazon Shopping app or mobile website, Amazon Haul features categories such as fashion and electronics, with items as low as $1. The platform's vibrant design highlights time-sensitive deals, encouraging larger purchases, and offers discounts on bulk orders. Amazon Haul includes free shipping on orders over $25 and ensures product safety and return policies, signaling Amazon's strategic adaptation to compete in the low-cost retail market.