Bhutan at a Crossroads; Balancing Happiness with Economic and Environmental Challenges
Bhutan, often celebrated for its 'kingdom of happiness' reputation, is facing significant challenges. A surge in emigration and youth unemployment is threatening the nation, despite its innovative Gross National Happiness policy. In response, Bhutan is considering the Gelephu Mindfulness City project to create jobs and lure young citizens back home while emphasizing cultural values and sustainable living. Additionally, the nation is promoting itself on the international climate stage through the G-ZERO Coalition. Meanwhile, Bhutan struggles to maintain its exclusive tourism model in a post-pandemic world, turning toward a more accessible strategy to attract diverse global visitors. With youth unemployment rising, the nation balances its deep-rooted cultural practices with pressing economic needs, potentially reshaping its future on both national and global fronts.