Jaguar's Bold Rebranding; A Move Towards an Electric-Only Future
Jaguar, owned by Tata Motors, unveils a rebranding initiative, adopting a new logo and the slogan 'Copy Nothing' as it transitions to an electric-only future. The campaign, aiming to attract a younger audience, has faced mixed reactions on social media. The rebrand retains the spirit of founder Sir William Lyons' vision, while abandoning the iconic growler logo and planning for three new electric models by 2026. Despite criticism, Jaguar is set to reveal more during Miami Art Week, emphasizing its new creative direction 'Exuberant Modernism.'