Starbucks Gears Up for Annual Red Cup Day Celebration
Starbucks is set to celebrate its annual Red Cup Day on November 14, 2024, marking the official start of the holiday season at the popular coffee chain. Customers purchasing select holiday beverages like Peppermint Mocha or Pumpkin Spice Latte will receive a complimentary reusable red cup made from 95% recycled materials. The event encourages sustainability by offering a discount and bonus rewards for future purchases using the red cup. The promotion has become a key event, enhancing brand loyalty and customer traffic, reflecting a significant store visit increase in previous years. Customers can participate in-store, via drive-thru, or through app orders, with delivery options available free until November 17, 2024.